Business Of home – June 2020

Business Of Home, June 2020

How these designers got to the top of Google

​There are plenty of ways that designers get work these days: through word of mouth, good press, even the occasional chance encounter. Sometimes it’s as simple as a client going to Google​, and typing in “interior designer” and the name of a city—so Business of Home did just that. Across four cities, we spoke to designers at the top of the heap to ask them how they approach search engine optimization (SEO).

Boca Raton, FloridaFor Nikki Levy, writing her company’s website language with Google in mind wasn’t a natural instinct. “I knew nothing about SEO when I started my website,” she admits. She hired a web designer and focused on building a site that was representative of her firm and their aesthetic—which includes a regularly updated blog. “It helps with SEO. There are a lot of posts, and it’s who I am,” she says. “I’m not doing it to be corporate or commercial—some days I’m vulnerable, some days I’m funny, some days I’m boring. It’s reflective of who we are as a company.” But in addition to a window into the firm, a blog also provides opportunities to add links to articles that mention your firm, to social media accounts, and to other pages on the website—all of which contribute to strong SEO.